I saw an article linked off of Drudge that Hornady’s Zombie Max ammo/marketing campaign is flying off the shelves as a result of the highly-publicized recent rash of cannibal attacks across the U.S. and into Canada.
If the ammo is doing well, this rifle should do great.
While other gun companies have offered a zombie-themed product here or there, Zero Heavy Industries is the only company that I know of that has built there entire business line around zombie products. They are developing an emerging stable of rifles, sell grisly hi-definition zombie targets, and have a line of apparel that is a tribute to the popular zombie novel, World War Z.
Talk about timing the product for the market at just the right time…